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A CRM that's always up to date, and nobody types it in.

We set up AI to update your CRM after every call and email: the contact, the notes, the next step and the deal stage. It works with the CRM you already have.

Book an intro

If your team doesn't get the hours back, we'll work for free until they do.

You pay for a CRM that nobody keeps up to date.

Senior people won't do data entry.

They're busy with clients, so the CRM is the last thing they open.

DDan ReevePartnerThis week
Time in each app
Outlook
Teams
Word
HubSpotNot opened

The pipeline is in people's heads.

You find out what's really happening in the Monday meeting.

Monday pipelineMeeting chat
O
Owen Pike9:02
Harlow signed on Thursday, by the way.
Proposal sent5 weeks ago
M
Mia Santos9:04
Ostrander went with someone else.
Negotiating3 weeks ago

Leads go quiet.

Nobody was reminded to follow up, so nobody did.

InboxDan Reeve
S
Sarah Cole6 Nov
Q3 figures
T
Tom Ashby29 Oct
Re: Sefton timeline
H
Halden Group22 Oct
Invoice query
C
Clara Voss14 Oct
New enquiry: pricing reviewNo reply

From a call or an email to an updated record.

Your week in the pipelineMon 8:00
Moved4 deals
Gone quietOstrander Group
Needs a nudgeClara Voss
CRM updatesTo Dan Reeve
Is this the same Sarah as at Harlow?
YesNo
Sarah LundPersonal email
Re: Harlow review

Budget's approved at £48k. Could we start with a workshop on 12 March?

Harlow & CoDeal, Dan ReeveUpdated 5 weeks ago
Deal stageProposal sent
ContactNo contact
Amount
Next stepChase reply
DateNo date
Activity
Email from Sarah LundJust now
Budget approved at £48k. Wants a workshop first.
  1. 01AI reads the call or the email

    From your inbox, calendar and meeting recordings.

  2. 02AI updates the record

    It adds the contact, the notes, the next step and the date, and moves the deal on.

  3. 03AI asks when it isn't sure

    A short message in Teams or Slack: "Is this the same Sarah as at Harlow?"

  4. 04You get a weekly summary

    What moved, what's gone quiet, and who needs a nudge.

Built into: the CRM you already use, such as HubSpot, Salesforce, Dynamics or Pipedrive, with Outlook or Gmail.

What our clients say.

5.0 from 208 reviews
“It's given me back probably a third of my time, which is unbelievable.”
Joey Korenman, CEO, School of Motion

We now do the work that used to wait on Joey. It took us a week to take it over.

Book an intro
0:52

Floor Authority

Double the business, with only a few new hires.

We took the repetitive work out of their quoting, stock and accounts. Their team no longer does it by hand, so they spend their time on customers.

RT Bayles
President, Floor Authority
$24M

In revenue a year

2x

Growth in two years, with only a few new hires

+25%

Staff productivity measured by CEO

Read the case study
“Simply couldn't deliver at the pace we are without NQU support. We can now tell clients when things will be done and have complete confidence they will be.”
Eli Herrick
Baseline Pro
“They think ahead, always deliver on time and are able to guide you along.”
Alex de Ruiter
Co-founder, LemonB

Why not just use something else?

  • The AI built into your CRMWorth switching on, and often enough for logging emails. It's set up for a sales team, and most firms need it changed to fit how partners sell. We do that.
  • A new CRMThe problem is that nobody fills it in. A new one has the same problem.
  • Asking people to do itYou've tried.
  • Your AI peopleWe set up AI to update the CRM you already have after every call and email. We fit it to how partners sell, and it asks a person when it isn't sure.

AI your team actually wants, in use within 14 days.

We start small, prove value, and then scale further.

  1. Fenwick & Hale intro30 min
    MMia Santos
    George's notes
    04:10Proposals take a day each
    09:35Meeting notes typed by hand
    13:20Client details entered twice
    18:45Copilot licences, little use

    01We find where AI can help.

    On the intro call, we learn how your firm works and where your team spends its time. You don't need to prepare anything.

  2. Not Quite UnicornsFor Fenwick & Hale
    AI opportunity audit
    1. 01Proposal first drafts6 hrs/weekStart here
    2. 02Meeting notes into HubSpot4 hrs/week
    3. 03New client set-up in Xero3 hrs/week
    4. 04Month-end client reports2 hrs/week

    02We send your AI opportunity audit.

    Within 24 hours, we'll send our opportunity audit that details the hours we can save your team. If we don't save them, we'll continue working for free until we do.

  3. Draft proposal
    Can you send a proposal?
    HHannah Okafor09:14
    Okafor proposal.docxDraft, 4 pages
    Proposal drafts14 days
    • Access agreed with IT provider
    • Built in Outlook
    • Team trained
    • LiveDay 14

    03We get your first system in use within 14 days.

    We build it into the tools your team already uses, and talk to your IT provider for you. Then we train the people who'll use it.

  4. Teams
    Fenwick & Hale × NQUPostsFiles
    Friday update
    Shipped
    Invoice chasing in Xero
    Next
    Client onboarding pack
    From Mia
    A recent pack to copy
    👍1Mia Santos
    The list of 6
    • Proposal drafts
    • Invoice chasing
    • Onboarding pack
    • Board report

    04We keep going.

    We work through the list in your audit as fast as your team can handle each change, and keep improving what's live as your team tells us what works.

What you won't have to do.

After the intro call and a kickoff, we handle the rest, including working with your IT provider and training your team.

“The confidence that the job will be done right is the best thing. We can hand off anything and it will either get done perfectly or there will be clear communication by NQU for what is needed.”
Eli Herrick
Baseline Pro
  • Work out what AI could do for your firm
  • Roll it out to everyone at once
  • Replace software you rely on
  • Chase your IT provider

Your team gets the hours back. Or we'll work for free until they do.

In your audit, we tell you how many hours we can save your team. We get your first system in use within 14 days. If we don't save the hours, we'll keep working for free until we do.

“Not Quite Unicorns delivered nothing but excellence for the two major projects we worked on with them. It's quite refreshing working with a company that delivers on its promise.”
Alex de Ruiter
Co-founder, LemonB

Frequently asked questions.

Can AI update a CRM automatically?

Yes. Connected to your email, calendar and call recordings, it adds contacts, notes and next steps, and moves deals on. It asks a person when it isn't sure.

Do we need to change CRM?

No. We work with the one you have.

We don't have a CRM. Can you still help?

Yes. We'll recommend the simplest one that fits and set it up.

Will it read private emails?

Only the mailboxes and clients you choose. Anyone can mark a conversation as private.

Is our data safe?

Yes. It runs in your own Microsoft or Google account, or in ours in the UK, EU or US. We only use business AI accounts, and they don't learn from your data.

What does it cost?

One flat monthly fee covers this and everything else we build for you. Our minimum engagement is normally $3k/mo.

A CRM that's always up to date, and nobody types it in.

Book an intro and we'll send your AI opportunity audit within 24 hours. It shows where AI can save your team time.

If your team doesn't get the hours back, we'll work for free until they do.5.0 from 208 reviews