Custom software built around how your business works, so you can grow without hiring more staff.

We build and run AI-powered systems that do the admin your team does by hand, for less than the cost of one hire.

Book a 30-minute call

Gold Bubble Partner

Floor Authority runs $24M a year on software we buildClients with 100k+ users

app.keystoneflooring.com/builders

Keystone Flooring /Builders

Search jobs, builders, quotes⌘K

Builders

ActiveAdd builder

Builder	Contact	Community	Open jobs	This year	Status
NNorthpoint Residential	MGMaria Gutierrez	The Commons	22	2,118,400	On track
LLarkspur Homes	DWDana Whitfield	Willow Creek	14	1,240,800	On track
MMesa Verde Homes	SDSam Delgado	Sunfield	11	964,000	On track
CCedar Ridge Builders	COChris Okafor	Stonebrook	9	812,350	Selections due
RRedbud Homes	TGTasha Greer	Redbud Crossing	7	588,200	On track
HHalvorsen Custom Homes	EHErik Halvorsen	3 custom builds	3	406,900	On track
BBriarwood Communities	JPJen Park	Briarwood West	6	377,120	Invoice overdue
SSummit Lane Homes	OHOmar Haddad	Summit Lane	4	251,600	Quote sent
AAshby & Lowe	PLPriya Lowe	Kingsgate	4	219,560	New
PPecan Grove Homes	LBLuke Brennan	Pecan Grove	3	184,300	On track
SStillwater Builders	ARAna Ruiz	Stillwater Ranch	2	96,740	On track

The business is growing faster than the software it runs on.

Your team types the same client in four times.

Each copy is a chance to get it wrong.

OutlookFrom James Whitfield

Rollover paperwork

Whitfield household, new client

Hi Mia, statements attached. The 401(k) rolloverpension transfer is 412,000, plus the joint account. Could we meet the week of Oct 20?

ExcelTyped by Dan

Client pipeline MASTER v7.xlsx

Household	RolloverTransfer	Review
Okafor	640,000	Oct 16
Whitfield	421,000Should be 412,000	Oct 20
Haddad	275,000	Oct 21

HubSpotTyped by Mia

New clients pipeline

Whitfield householdOnboarding

First meeting: Oct 27James asked for Oct 20
Adviser: Not assigned

XeroTyped by Priya

Invoice INV-2047, Whitfield household

Financial planone-off3,500
Ongoing advice1% of 421,000Copied from Excel4,210

Total7,710

One spreadsheet holds it all together.

And only one person knows how.

Client reviews MASTER v7 (Dan's copy)

Last edited by Dan, 23:48

C14=VLOOKUP(B14,'Advisers (old)'!A:F,6,FALSE)

12	Okafor	Rachel	10/14
13	Chen	Marcus	10/16
14	Whitfield	#REF!	10/20
15	Haddad	Rachel??	10/21
16	Patel		TBC
17	Brennan	Marcus	10/23

You pay for tools that almost fit.

And Copilot is only as good as your data, which is now in 14 places.

Software, October14 tools 6,729/mo

HubSpotCRM6 of 15 seats used1,350
ZapierConnecting the rest3 Zaps failing449
Monday.comClient onboardingOverlaps760
AsanaCompliance checksOverlaps480
ClickUpOffice tasksOverlaps300
JiraInternal requestsUsed by 2 people175
AirtableDocument tracker240

The answer is always another hire.

And the costs and admin grow with them.

Job postDraft

Client service associate

Fenwick & Hale · Full time · Hybrid

52,000 to 60,000Third this year

What you'll do

Enter new client details into HubSpot and Xero
Copy meeting notes from Outlook into the CRM
Chase clients for signed forms and statements
Keep the client review spreadsheet up to date

Tell us where your team's time goes. We build software that does the work for you.

Your first system is live within 30 days, then something new ships every week.

We type every new client into Outlook, Excel, HubSpot and Xero. Can it be once?
Mia Santos, operations
SSam is planning this12m
Tell us where the time goes.
Anyone on your team can ask, in plain English.
New client: Whitfield householdLive
- Details read from James's email
- HubSpot deal created
- Xero contact created
- Annual review booked
Shipped in 26 days
We build it.
Senior developers build one system and connect it to the tools you keep, like Xero, HubSpot and Copilot. Live within 30 days.
All systems normal99.98%
90 days agoToday
Xero sync failed, 03:12Fixed in 2 min
We keep it working.
We host it, fix anything that breaks and move the AI to better models as they come out. All in the monthly price.

Software your business owns, and your competitors can't buy.

You own it. The software, your data and the accounts they're kept in are in your company's name from day one.
Only you have it. Your competitors can buy the same tools and AI as you. What we build fits how your business works.
Nothing is a black box. It's built with common tools, and we keep written docs up to date every month.

Ownership

Software: Owned by Fenwick & Hale
Client data: Owned by Fenwick & Hale
Accounts: Owned by Fenwick & Hale
Docs: Updated 3 days ago

A $24M flooring company doubled in size with only a few new hires.

Floor Authority installs flooring for builders like DR Horton and Lennar. We've built their software with them since 2022.

I create a request and within a couple of days, I have a new feature. It amazes me how well they understand what I want created.

RT Bayles

President, Floor Authority

$24M

Annual revenue running on their software

TodayNext stop, $100M

Growth, with only a few new hires

+25%

Staff productivity

Read the case study

ORDER ENTRY - [Job 10482]_□×
FileEditViewReportsWindowHelp
Cust #:004817
Item:CPT-1200-BG
Qty:0.00
F2 SaveF5 FindEsc Exit
01An old ERPReplaced
“Very dated looking and feeling.”
Add line item
Carpet, 12 ft roll
46.2
sq yd ▾
Unit “sq yd” isn't supported. Choose each, sq ft or hours.
02A web-based ERPReplaced
Couldn’t handle square yards, linear feet or box quantities.
New quote
- Carpet, 12 ft roll46.2 sq yd
- LVP, 1,980 sq ft83 boxes
- Quarter round212 linear ft
- Underlayment21 rolls
03Their own systemSince 2022
CRM, quoting from 20,000+ products, inventory, purchase orders and accounting.

Joey Korenman, Founder & CEO, School of Motion

A whole team, for less than one hire.

No minimum term. Cancel any month.

Offer letterDraft
Senior software developer
Salary
$150,000£100,000€110,000
Recruiter fee
$30,000£20,000€22,000
Earliest start
January
Knows your business
Not yet
Hire in-house
$12,500£8,300€9,200/mo
Salary alone, for one developer still learning your business.
Your software
Team size40 people
Software per person$400/mo
Monthly bill$16,000
Your software stack
$16,000/mo
The bill grows with every hire, and the tools still don't quite fit.
Your teamAll included
- Senior developer
- Product manager
- Design and QA
- Weekly releases
- Monitoring and fixes
- Team AI setup
Managed software
$6,000£4,500€5,300/mo
One flat monthly price, however many of your staff use it.
Book a 30-minute call

Common questions, answered.

I am a...

How soon will we see results?

Your first system is live within 30 days. After that, something new ships every week.

Is my business big enough?

It usually makes sense from about 15 staff. Below that, off-the-shelf software is often cheaper, and we'll tell you if that's the case.

Do we have to cancel our other software?

No. We connect to the tools that work for you and replace the ones that don't. Usually it's a mix of both.

What's not included in the monthly price?

Everything is included except hosting, which we pass on to you at cost. If you'd rather we host it on your own cloud or servers, there's no hosting charge from us.

Is there a minimum term?

No. You can cancel any month, and everything we've built is yours, so it stays with you.

How is this different from Claude, Copilot or ChatGPT?

Keep using them. Copilot is only as good as your data, and in most businesses that's spread across 10 tools. We build the one system underneath, with your clients, jobs and prices in it, and connect Copilot, Claude or ChatGPT to it. Your team asks in the tool they already use and gets a real answer, or has it do the work, like drafting a quote or updating a client record.

What if you go under, or we want to leave?

The software and your data sit in accounts you own from day one, built on mainstream tools any developer knows, with written docs we keep up to date. If you leave, we hand everything to your next developer or agency at no cost.

Where are you based?

Cambridge, UK, with a team across the UK, US and Europe.

Tell us what's slowing the business down.

In 30 minutes, we'll find where your team loses the most time and what we'd build first.

Book a 30-minute call

5.0 from 208 reviews